Chapter 5 Online Branding and Video Marketing – Part 1
This chapter covers the following objectives:
* Describe ways in which consumer media habits are changing
* Discuss how and why online advertising and promotion is effective
* Define major branding concepts
* Understand how marketers are using online techniques to build and reinforce brands
* Describe ways in which consumers are consuming video
* Identify the types of videos businesses can use to reach both consumers and business consumers
* Discuss the elements of video marketing strategy
* Identify key video marketing metrics
* Explain why video marketing is valuable to small as well large businesses