Chapter 12 Developing and Maintaining Effective Websites

Chapter 12 Developing and Maintaining Effective Websites

This chapter covers the following objectives:

* Understand the role websites play in customer’s decision making processes

* Explain each step in the website development process

* Identify important issues in website design

* Discuss ways in which overall customers experiences with websites can be measured

* Explain the concepts of usability and customer experience

* Understand what is involved in the redesign of a  major website

* Identify major cost elements involved in initial development of a site or redesign and relaunch