Skip to content

Dr Isaura Flores Classes

UNT Dallas MKTG 5150 Class Videos

Author: admin

Chapter 10 Lead Generation & Conversion in B2B Markets

August 13, 2015August 13, 2015 adminChapters

Chapter 10 Lead Generation & Conversion in B2B Markets This chapter covers the following objectives: * Define and explain the importance of a sales lead * Explain the difference between sales lead generation and demand[…]

Continue reading …

Chapter 11 Customer Relationship Development & Management

August 12, 2015August 13, 2015 adminChapters

Chapter 11 Customer Relationship Development & Management This chapter covers the following objectives: * Explain the importance of customer retention and CLV * Describe the difference between relationship and transactional marketing * Discuss the concept[…]

Continue reading …

Chapter 12 Developing and Maintaining Effective Websites

August 12, 2015August 13, 2015 adminChapters

Chapter 12 Developing and Maintaining Effective Websites This chapter covers the following objectives: * Understand the role websites play in customer’s decision making processes * Explain each step in the website development process * Identify[…]

Continue reading …

Chapter 13 Customer Service & Support in Web Space

August 12, 2015August 13, 2015 adminChapters

Chapter 13 Customer Service & Support in Web Space This chapter covers the following objectives: * Explain the evolutionary stages of customer service provision * Understand the role of customer service in creating sustainable competitive[…]

Continue reading …

Chapter 14 Measuring & Evaluating Web Marketing Programs

August 12, 2015August 13, 2015 adminChapters

Chapter 14 Measuring and Evaluating Web Marketing Programs This chapter covers the following objectives: * Discuss the various types of Internet marketing metrics that are available * Explain the importance of usability testing * Identify[…]

Continue reading …

Chapter 15 Social & Regulatory

August 12, 2015August 13, 2015 adminChapters

Chapter 15 Social & Regulatory: Privacy, Security & Intellectual Property This chapter covers the following objectives: * Discuss trust as a facilitator of Internet activity * List some of the concerns consumers have about the[…]

Continue reading …

Chapter 16 Mobile Marketing and Related developments

August 12, 2015August 13, 2015 adminChapters

Chapter 16: Mobile Marketing and Related Developments This chapter covers the following objectives: * Identify important concepts that apply to the adoption and diffusion of technological innovations and the accelerating speed of their adoption * Describe[…]

Continue reading …

Posts navigation

Newer posts
  • About Me
  • Contact Me
  • Curation Policy
  • DMCA Policy
  • Privacy Policy
  • Terms Of Use

Recent Posts

  • Chapter 1 Internet Marketing as part of the Marketing Communications Mix
  • Chapter 2 The Internet Value chain
  • Chapter 3 Business Models & Strategies
  • Chapter 4 Direct & Database Foundations
  • Chapter 5 Online Branding and Video Marketing – Part 1

Recent Comments

  • Moon on Contact Me
  • Amelie White on Contact Me

Archives

  • August 2015

Categories

  • Chapters

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Proudly powered by WordPress | Theme: Oblique by FlyFreeMedia.